The most successful businesses build strong relationships with their clients, employees and communities. Social distancing has made it a challenge for many to connect on a deeper level as we all continue to work from home. But it is more important than ever to stay connected and engaged with your clients as this will bring more value and success to your business.
Here are four ways for companies to engage with their customers:
Start conversations with your customers. By simply asking questions, you’ll be able to form relationships with your customers. This will enable you to take a deeper dive into challenges, improvements and lessons learned to help improve your business with this customer. By asking questions you’ll be able to have a better relationship with your customers and know exactly what they want and be able to deliver that.
Not every customer is the same and every customer will want different things, but you can really reach them by personalizing your approach and showing them that you know their company. This will allow you to better help them and encourage them to want to work with you. Take the time to do your research. By personalizing a new program, just a simple email, etc. will go a long way in building a lasting relationship with your customers.
A lot of times, people implement a new program or sell a service and then just forget about it, but that is exactly how you can lose a customer. It is very important that you check in with them and I am not saying daily but a good amount to make sure everything is running smoothly and if there is any feedback. This is not only great to keep the customer engaged but also a good opportunity for you to see any feedback or changes you need to make. If you forget about your customer, there is a good chance they will forget about you.
Pick up the Phone
The go to communication in a workplace is email, or even text message. Many times, we forget about the human part of communication. While we continue to social distance, a phone call is the next best thing. Pick up the phone and call your customers. Check in and see how things are going. Providing some human interaction will allow you to be engaged and to relate on a personal level.
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